About Us

Welcome to Born To Be Chic!

Owner, Hayley (a self confessed online shopaholic herself) graduated university in 2013 with her journalism and PR degree. Throughout her degree she immersed herself in the fashion industry. From interning at Marie Claire and Girlfriend Magazine to representing Volcom and Chadstone, The Fashion Capital in Melbourne as their 'Fashion Blogger for 2012'.

During her time interning at a fashion PR firm in Sydney, she walked through the fashion wholesale district to get to the office. Hayley was forever inspired by the designers and the collections she saw in the windows and dreamt one day to be able to step foot into the showrooms to 'pick' gorgeous pieces of clothing to stock.

After she came back from a working holiday in Canada, with a clean state of mind she thought there was no better time to give what she had always aspired to do a go. And slowly BTBC grew into what it is today.

Now stocking over 30 labels and designers such as Madison Square, Wilde Heart, Premonition Designs, Dream Monstar, Windsor Smith, Lipstik Shoes, Tiger Mist, Lime Crime, Toby Heart Ginger just to name a few; BTBC aims to always sell the latest fashion for the most affordable price possible.

Happy Shopping! x